Added Value Enterprises identified a high-growth opportunity within their custom print division, specifically the surging demand for branded drink coasters across the hospitality sector. The scale of inbound orders justified the creation of a dedicated business unit, and I was engaged to bring it to life from the ground up.
My scope covered the full brand genesis: naming the venture, developing a cohesive visual identity, and designing a high-impact landing page built to convert. The page communicated the core offering clearly and efficiently, anchored by a focused call to action tailored to pub and bar operators.
The result was Coaster Blitz — now one of Brisbane's leading suppliers of custom printed coasters to the hospitality industry.
