BenjaminArnedo

I’m Benjamin Arnedo. Creative director. Twenty-six years, three countries, two languages.

I came up making the work, not managing it. That turns out to be the whole difference.

Brand identities, advertising campaigns, editorial design, packaging, apparel, digital platforms, native apps, websites, motion graphics, sound design, video editing, cinematography, photography, 3D.

Sometimes all inside the same project.

I’ve run every seat on that list. So when I brief a job I know exactly what I’m asking for — what it costs, how long it really takes, and which corners cannot be cut.

A cinematographer solves problems differently than a web developer. A brand strategist sees angles a photographer can’t. I collect those perspectives.

Every medium teaches something the last one couldn’t. The result is that very little in a production surprises me.

I’ve led studios, taught design at university level for five years, and built teams from nothing.

Photography and creative direction for the City Renewal Authority’s Winter in the City — a two-week event that drove $2.72M in local economic activity, 30,000 people through Glebe Park. Four straight years on Canberra’s Lunar New Year festival for the same client, which is either loyalty or good work.

Australian citizen, bilingual, bicultural. Brisbane to Tucumán to Canberra, on everything from one-person startups to government campaigns.

Right now I’m rebuilding how I produce — AI tooling, automated design systems, 3D pipelines. That sounds like a buzzword until you watch it take three days off a schedule.

I’m also building Bold & Groovy with my partner Guadalupe — our joint practice, brand through production, digital and campaign. It opens in a couple of months.

Bring us a brief worth caring about.